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NAVA design score

What makes a great city flag?

The North American Vexillological Association (NAVA) identified 5 principles of great flag design. Here is what they mean in practice, illustrated by the 10 best-designed American city flags.

The 5 NAVA principles

1. Keep it simple

Simple enough for a child to draw from memory. A child should be able to recreate it with basic shapes.

Denver, Chicago, Phoenix Milwaukee (gear + complex seal)

2. Use meaningful symbolism

Colors and imagery should reflect the city's geography, history or values. No generic eagles or generic shields.

New Orleans (3 fleurs-de-lis = 3 nations) Jackson MS (generic white field + seal)

3. Two or three colors

Limit the palette to two or three colors that contrast well. More colors = more chaos.

Washington D.C. (red + white) Detroit (4 quarters, 4+ colors)

4. No lettering or seals

Text is illegible from a distance. A seal is a picture of a picture of a picture — flag design, not stamp design.

Portland OR, Chicago, Denver Almost every state capital flag (seal on bedsheet)

5. Be distinctive

You should be able to identify the city from the flag alone. Avoid copying other flags, but use similarities to show connections.

Washington D.C. (instantly recognizable) Many state capitals (interchangeable seals)

Source: Ted Kaye, "Good Flag, Bad Flag: How to Design a Great Flag", NAVA, 2006.

The top 10 best-designed flags

Read the stories behind the flags

Every flag in the top 10 has a story worth knowing.