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Omaha skyline

Omaha

A seal on white, "Gateway to the West," Warren Buffett, Boys Town, stockyards.

The flag of Omaha

NAVA design score

1/10

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Flag palette

  • #000f69
  • #ffcc00
  • #ffffff
  • #cc0000
  • #989898

5 colors

Good design?

Omaha's flag sets a large golden circle crossed by radiating arms on a midnight blue field, with a small red and white medallion at its heart. Omaha, the largest city in Nebraska, proclaims itself the "Gateway to the West."

This identity comes from the 19th century: Omaha was the eastern terminus of the Union Pacific Railroad. The first transcontinental railroad departed from here in 1865, heading west to meet the Central Pacific coming from California. The Pioneer Courage monument downtown honors this history.

Omaha also means Warren Buffett. The "Oracle of Omaha" still lives in the modest house he bought in 1958 for $31,500. Berkshire Hathaway, his $800-billion conglomerate, is headquartered in Omaha. The annual shareholders' meeting draws 40,000 people, a capitalist pilgrimage.

The Omaha Union Stockyards were once the largest in the world. Millions of head of cattle passed through Omaha to be turned into meat. The smell was legendary. The industry declined, but ConAgra and Omaha Steaks keep the heritage alive.

Boys Town, west of Omaha, was founded in 1917 by Father Edward Flanagan to take in homeless boys. "He ain't heavy, Father... he's my brother", the iconic statue and the 1938 film with Spencer Tracy made Boys Town an American symbol.

Omaha has produced surprising cultural talents: Malcolm X was born here. Gerald Ford grew up here. The indie folk musicians Bright Eyes and Conor Oberst are from Omaha.

The flag shows nothing of this diversity, just an official emblem.

Cultural Universe

Music, books, films and series that capture the soul of this city

🎵Music

  • I'm Wide Awake, It's Morning(2005)
    Bright Eyes
    The Saddle Creek label made the city an improbable indie capital

📚Books

  • The Autobiography of Malcolm X(1965)
    Malcolm X & Alex Haley
    Born in Omaha in 1925, his family fled Klan threats
  • My Ántonia(1918)
    Willa Cather
    European immigrants on the Nebraska plains

🎬Films

  • Election(1999)
    Alexander Payne
    An Omaha high school, filmed by a son of the city
  • About Schmidt(2002)
    Alexander Payne
    Retirement in a city of insurance companies

“A city tells its story as much through its flags as through its songs, novels, and screens.”

Sources & references

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